Blog/What is this startup doing here? – MessengerCo’s Impactful Debut at Tech in Asia 2024

What is MessengerCo doing in a Tech conference??

How did a 3 years old Startup stole the spotlight at the Tech in Asia Conference 2024???

Why Tech in Asia (TIA) Conference is meaningful for MessengerCo?

“Tech in Asia Conference highlighted our hard work and MessengerCo’s journey.

We bled, cried, fought, had sleepless nights, and sometimes zero weekend breaks… all because of how badly we want to see it through.” – Heaster CEO of MessengerCo

Let’s take a look on the hardwork & journey of MessengerCo

What is the Tech in Asia Conference for MessengerCo?

The Tech in Asia (TIA) Conference was a landmark event for MessengerCo.

It was Antler’s Demo Day where ten remarkable companies, including us, got the opportunity to showcase their hard work.

For MessengerCo, it served as the perfect platform for the demo day of our latest innovation, MessengerCo.AI 2.0.

Alongside us were ten remarkable companies from Antler’s portfolio, including :

• BioGenes by Adrian Joseph
• Brick by Gavin Tan
• Cellivate Technologies by Viknish Krishnan-Kutty
• Cleve by Ashwin, Lizzie, & Rashad
• Coex by Peh Sern & Demi Chu
• Mascon by Norhakim Sanwan
• Mole by Melly Ling
• Payd by Darvesh Daswani, Justin Kong & Paul Martin
• Seafoody by Zach Leong, Eleen Kee & Samantha Ooi

Antler’s investment in MessengerCo in December 2023 was a game-changer, and this event showcased the fruits of that partnership.

Who is Antler?

• A renowned global early-stage venture capital firm
• Boasts a vast community of early-stage founders
• A growing portfolio of impactful companies that create jobs, boost GDP, and enhance lives.

Their support, along with the invaluable collaboration of MessengerCo’s advisors :

• Markus Bruderer from Antler
• Frank from Antler
• Alan Lim from Antler

has been instrumental in our journey.

Participation

Participating in TIA was a strategic decision for MessengerCo, signaling our readiness for the next stage of growth.

The launch of MessengerCo.AI 2.0 was a highlight, emphasizing :

• our significant presence in Malaysia
• our footprint in 17 countries (including the Middle East, US, and China).

It was an opportunity to :

1. Showcase our Innovation: Demonstrate the results and features of our MessengerCo.AI 2.0 product to the ecosystem, including VCs and government officials.
2. Network: Engage with tech enthusiasts, industry leaders, and VCs, opening doors for exciting collaborations and partnerships.
3. Engage with Investors: Connect with numerous investors from Malaysia and overseas who showed great interest in the scalability and future potential of MessengerCo.
4. Share our Future Plans & Roadmap: Communicate our vision for the future and gain a deeper understanding of customer pain points.
5. Showcase our Team Capability: Highlight our ability to cut sourcing time from 80 hours to 5 hours or even within seconds.

As our CEO noted,

“Antler Demo Day was our chance to show up and demonstrate what our team is made of. We showcased our work, our impact, and most importantly, our vision.” – Heaster, CEO of MessengerCo

One of the most validating moments was an audience member sharing their pain points about sourcing at our booth.

This interaction highlighted the relevance and necessity of our solutions in the corporate gifting sector.

The feedback received was immensely positive, further validating our Product Marketing Field.

Key Results of MessengerCo

• Global Reach : Expanded operations to over 220 countries, enhancing the gifting and merchandise experience.
• Wide Distribution: Shipped over 100,000 gifts to 17 countries, including Singapore, Switzerland, France, and Saudi Arabia.
• Corporate Clients: Secured over 300 B2B customers, including major Malaysian banks like Maybank, UOB, and HSBC.
• AI Platform: Developed an AI gifting platform offering instant gift recommendations, mock-ups, and quotations, streamlining the gifting process.
• Community Impact: Created income opportunities for marginalized communities, including B40 moms and UNHCR refugees, through flexible team approaches.

Major Trends and Insights

TIA, co-organized by Cradle and MyStartup, did an outstanding job attracting startups and Venture Capitals (VCs) from around the globe.

A major insight gathered was :

• the youthful nature of Malaysia’s startup ecosystem, supported by government initiatives like Malaysia Digital Economy Corporation (MDEC) and Cradle.

Our Prime Minister YAB Dato Seri Anwar Bin Ibrahim and Minister of Digital YB Tuan Gobind Sing Deo are doing an exceptional job in :

• elevating Malaysian startups
• providing them with the visibility and opportunities they deserve on a global stage.

Their efforts are paving the way for new startups to thrive and gain recognition alongside their international peers.

Implementing Insights within MessengerCo

It was overwhelming, affirming our strategic direction and proven product market field.

The insights gained from TIA are invaluable.

We plan to :

• Recognize and nurture talent within MessengerCo
• Strengthen our presence in Southeast Asia.
• Enhance our strategic direction and achieve greater recognition and success.

The Tech in Asia Conference 2024 was a monumental event for MessengerCo.

It provided a platform to showcase our innovations, connect with industry leaders, and gather valuable insights.

Thank you to the organizers, partners, and everyone involved in making this event a success.

Thank you to our amazing customers for your unwavering support, trust, and feedback, which drive our continuous innovation and improvement.

We are excited about the future and look forward to sharing more milestones with you.

Stay tuned for more updates from MessengerCo, and visit our website to learn more about our products and innovations.